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It is the gift of life and it brings sunshine to a rainy
day which is why I chose to blog about it. South African music is one of the
fastest growing activities not only in Africa but internationally too. Public
Relations Practitioners (PRPs) of different musicians have been playing a very
poignant role in these artists succeeding; when you think of perfectly
strategic planning they put together for these artists one would be amazed, PR was never taken seriously before but because of the excellent results of it the audience is now seeing; it is a force to be reckoned with.
When you look at artists like the rap superstar AKA (real name Kiernan Forbes)
and the multi award winning afro pop singer Zahara who in her first week of sales sold a whopping 241,000 making the album go platinum (www.risa.org.za). Highly recommended and experienced PRPs got their names out there and with their vast skills and knowledge they
have succeeded. Successful artists like Zahara are reaping these very benefits and
rewards of excellent Public Relations and marketing.
Join me in my second blog where we will be talking about
the negative side of marketing South African musicians. Join in the debate and,
let us start a conversation where we will share and spread the knowledge
through this wonderful platform called the NeedleOnWax blog.
Till next time fellow bloggers...
hmmm this sounds so interesting...cant wait for the next post!
ReplyDeleteIt is on its way! :-)
ReplyDeletesounds very exciting cant wait for the next blog indeed let us spread the knowledge
ReplyDeleteTrue that public Relations is not well known to many but in the music industry Public Relations Practitioners are doing a great job and without them musicians such as the ones you mentioned would not be where they are right now. I think that it’s about time Public Relations Practitioners started working together to make a name for themselves. Nice blog enjoyed reading it can't wait for the next one, make it as interesting as this one.
ReplyDeletetalk about unknown, everytime someone asks what am studying i have to elaborate further on what PR is about because it's small yet huge. Like your blog, hope it opens people's mind more about the industry
ReplyDeletePeople are not aware of the wonderful job PRPs do, and the hardship that they go through everyday, I mean when musicians a accused of doing drugs, wife-beating and many more things,its PRPs that have to come up with plans to clear their names and keep their image intact.
ReplyDeletePR is very important and should be taken seriously in music. A good marketing strategy should be carried out to get excellent results. Can't wait for your next post :)
ReplyDeleteSA Music is growing every day, with good Integrated marketing( PR, Advertising, and Marketing) we can go far. Branding our musicians will also add a gigantic value for attainment( unique selling proposition).
ReplyDeleteI agree with everybody and it is good that we are starting to talk about this because PR is not to be taken lightly and you will sometimes find people who do not want to hire PROFESSIONAL PRPs to do all their PR work for them then they get surprised when their image amounts to nothing
ReplyDeleteYes it’s true that SA music is growing, but what are we doing with piracy????.... This is killing the music every day and hence we call it growing. I think it the time where we need to start the powerful campaigns to stop piracy. According to me, the music is good and I agree with the great Bob Marley, more special what so called “homemade” I mean the local. Am not saying we must stop listening to international music, but let’s start home first. Let’s market what belong to us
ReplyDeletei'm strongly in agreenment with you in a sense that PR managers of different musicisians play a very key role in cleaning up the mess that their clients have made, ceating and maintaining a good image for them, which is also of huge importance.
ReplyDeleteHoney I definitely agree with you and the very same reason our Artists are doing very well it's because of the Public relation practitioners who know their job, so big ups.
ReplyDeletethis sounds like a great blog, because artist should know how Public Relations play a role
ReplyDeleteI like this blog, music is life! I haven't really assessed it from a PR view though, but now you've got me thinking. Thank you for the outlook and a great blog.
ReplyDeleteThat's so true people need to understand what public relations is all about and how helpful it is.
ReplyDeletePr is growning each and every day and most of the people now recognise it,if most of the SA artist can have a strong back up from the PRP in tearms of marketing they can go places
ReplyDelete