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It is the gift of life and it brings sunshine to a rainy
day which is why I chose to blog about it. South African music is one of the
fastest growing activities not only in Africa but internationally too. Public
Relations Practitioners (PRPs) of different musicians have been playing a very
poignant role in these artists succeeding; when you think of perfectly
strategic planning they put together for these artists one would be amazed, PR was never taken seriously before but because of the excellent results of it the audience is now seeing; it is a force to be reckoned with.
When you look at artists like the rap superstar AKA (real name Kiernan Forbes)
and the multi award winning afro pop singer Zahara who in her first week of sales sold a whopping 241,000 making the album go platinum (www.risa.org.za). Highly recommended and experienced PRPs got their names out there and with their vast skills and knowledge they
have succeeded. Successful artists like Zahara are reaping these very benefits and
rewards of excellent Public Relations and marketing.
Join me in my second blog where we will be talking about
the negative side of marketing South African musicians. Join in the debate and,
let us start a conversation where we will share and spread the knowledge
through this wonderful platform called the NeedleOnWax blog.
Till next time fellow bloggers...
